Many small-business owners struggle with staying up-to-date on technological trends. Statistically, your company is probably behind the times. Studies show that only about a third of small businesses even have a website, and those that do haven’t optimized them for mobile devices — an absolute must in the contemporary marketplace.
The same goes with a Facebook page. Every business, no matter how old-school, should have at least the minimum of a social media presence, and those that really want to succeed should amp up their online activity with YouTube videos and a Twitter feed. Marketing can’t be limited to one-and-done flyers you send out once a month anymore. Instead, you need to fire on all cylinders, allowing people to easily search for and find your business online. This means adequate search engine optimization and syncing your offers up between digital advertising avenues.